Digital & Performance Marketing Manager | Paid Media, Growth, SEO, E-Commerce & Marketing Automation
I’m a Digital & Performance Marketing Manager with 9+ years of experience across agency, in-house, freelance, and contract environments. My work sits at the intersection of digital strategy, performance marketing, paid acquisition, e-commerce, SEO, CRO, analytics, content, email marketing, website growth, and marketing automation. I focus on connecting these disciplines into one measurable growth system rather than treating each channel as a separate activity.
Across 60+ clients and 11 markets, I’ve managed more than $5M in marketing investment and monthly paid media budgets exceeding $200K. I’ve worked across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, X Ads, shopping campaigns, retargeting, remarketing, lead generation, and full-funnel media buying for e-commerce, automotive, real estate, retail, F&B, fashion, FMCG, cybersecurity, travel, SaaS, legal services, sports, and nonprofit organizations.
My performance marketing approach combines customer acquisition, audience strategy, creative testing, budget allocation, conversion tracking, landing-page optimization, and continuous experimentation. I work with GA4, Google Tag Manager, Pixel/CAPI, UTM tracking, Looker Studio, campaign reporting, and conversion-rate optimization to understand where performance is being created, where the funnel is leaking, and where media investment can be scaled more efficiently.
I also bring a strong organic-growth and web background. My experience covers technical SEO, on-page SEO, Arabic and English SEO, keyword research, content architecture, local SEO, AEO/GEO, website development management, WordPress, PHP, HTML/CSS, and conversion-focused landing pages. That technical understanding helps me connect paid media, organic search, website experience, tracking, and content into a stronger customer journey.
On the leadership side, I’ve built marketing departments, recruited and trained teams, and led cross-functional functions spanning performance marketers, SEO specialists, web developers, graphic designers, video editors, motion designers, content teams, and account management. I’ve created campaign workflows, KPI frameworks, creative briefs, reporting systems, and optimization processes that help teams move from disconnected execution to clearer ownership and measurable commercial outcomes.
I’m also interested in the next layer of marketing operations: AI-assisted workflows, n8n automation, email automation, reporting automation, and smarter connections between marketing data and execution. I use automation where it improves speed, consistency, and decision-making, while keeping strategy, customer understanding, creative quality, and business goals at the center.
I’m currently based in Prague, Czechia, where I’m pursuing a Master in Management at Prague University of Economics and Business (VŠE). My goal is to keep combining hands-on performance expertise with broader digital leadership, commercial thinking, and international management experience.
Academic Background
Master in Management | In Progress
2026 - 2028 · Prague, Czechia
Advanced Diploma in Marketing Management · School of Business, Executive Education
2023 - 2024
Bachelor of Commerce · Marketing Management
2016 - 2021
My Professional Journey
Deutsches Auto Service Center (DAScenter)
Mar 2023 - Present · Dubai, UAE · Contract / Remote
Lead the end-to-end digital and performance marketing function for a premium European automotive service business operating across multiple UAE branches. Own paid acquisition, Google Ads, lead generation, campaign architecture, audience targeting, ad copy, landing-page optimization, CRO, conversion tracking, Arabic and English SEO, content strategy, and website growth. Campaign restructuring and landing-page improvements reduced cost per lead from AED 80 to AED 20–30 within three months, while the SEO program generated 17.5K organic clicks and 1.8M search impressions over 16 months. Lead a cross-functional digital team spanning 3 SEO specialists, web developers, graphic designers, and video editors, coordinating organic growth, website development, creative production, and campaign execution.
Manarat Elforas
Oct 2025 - Sep 2026 · Riyadh, Saudi Arabia · Contract
Managed end-to-end digital marketing for a Saudi real estate company focused on new apartment sales, property rentals, and property management services. Planned, launched, and optimized paid lead-generation campaigns around available properties and service offers, while developing audience-specific messaging and creative direction based on property type, customer intent, and campaign objective. Led the creative workflow with a graphic designer and video editor, coordinated property visuals and promotional video assets, and worked with website development to improve property presentation, service pages, landing experiences, and conversion paths supporting property inquiries.
Badayh Growth Solutions
Oct 2023 - Aug 2026 · Kuwait / GCC · Full-time · Hybrid
Led digital and performance marketing across a diverse GCC client portfolio spanning travel, real estate, automotive, food retail, sports, legal services, and nonprofit organizations, with monthly paid media budgets exceeding $200K. Remained hands-on across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads while overseeing campaign planning, media buying, budget allocation, optimization, and performance reporting. Built and scaled the marketing department through recruitment, onboarding, training, workflow design, creative briefing, KPI development, and reporting frameworks. Managed 3 Performance Marketers and led a broader multidisciplinary function including 4 Designers, 3 SEO Specialists, video editing, motion graphics, and account management teams.
Tazzaj Group
Nov 2022 - Jul 2025 · Kuwait · Contract
Managed digital growth for a fresh-food retail and delivery business in Kuwait, combining paid media, retail promotions, content, social media, and SEO. Managed approximately $20K in monthly advertising spend across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads, with responsibility for campaign planning, audience segmentation, budget allocation, optimization, and reporting. Planned campaigns around inventory availability, seasonal promotions, cultural occasions, and peak retail periods, and led a four-member creative and social media team. Coordinated paid acquisition with website, blog, organic search, creative production, and social content to keep campaigns aligned with commercial priorities.
GoAraby (AZADA)
Mar 2023 - Jan 2024 · Dubai, UAE · Full-time / Remote
Led performance marketing for 16 Saudi e-commerce accounts operating on Salla and Zid, managing $100K–$150K in monthly paid media spend across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and X Ads. Owned full-funnel acquisition, shopping campaigns, Advantage+ Shopping, catalog campaigns, audience strategy, creative testing, product selection, budget allocation, and performance analysis. Generated SAR 456K in revenue from SAR 37.2K in Google Ads spend (12.3x ROAS), achieved up to 18.36x ROAS on Meta, and delivered 12.3x ROAS on TikTok and 12.4x on Snapchat in high-performing campaigns. Led a 16-member cross-functional team covering performance, SEO, design, copy, content, motion graphics, and video.
Arab Security Consultants - ASC
Nov 2022 - Oct 2023 · Cairo, Egypt · Full-time
Managed integrated digital marketing for Arab Security Consultants, the main cybersecurity consulting company, while supporting its iSec service arm, Arab Security Conference, and Cyber Wargames initiatives. Built B2B demand-generation activity around cybersecurity services using email marketing, LinkedIn outreach, paid advertising, audience segmentation, content marketing, and social media. Managed multi-brand content calendars and adapted positioning for business decision-makers, cybersecurity professionals, conference audiences, and technical communities. Used Google Analytics and campaign reporting to review acquisition and engagement performance, identify optimization opportunities, and provide actionable recommendations to senior leadership.
iSec
Nov 2022 - Oct 2023 · Cairo, Egypt · Full-time
Supported the cybersecurity services arm with a dedicated B2B digital marketing approach focused on service awareness, lead generation, professional credibility, and audience education. Managed content across website, blog, email, and social media channels, promoted cybersecurity services and thought-leadership topics, and developed targeted email campaigns for relevant business and security audiences. Worked across paid and organic digital activity to support service visibility, strengthen the brand’s online presence, and connect technical cybersecurity expertise with clearer marketing messages for non-technical business decision-makers.
Arab Security Conference
Nov 2022 - Oct 2023 · Cairo, Egypt · Full-time
Managed the digital promotion of the Arab Security Conference with a focus on event awareness, attendee acquisition, speaker and agenda communication, and sustained engagement before and during the event cycle. Planned and executed social media marketing, paid promotion, content campaigns, email communication, and audience-targeting initiatives aimed at cybersecurity professionals, business leaders, technology audiences, and potential attendees. Coordinated campaign messaging around conference themes and activities while using performance reporting to refine channel execution and improve the visibility and reach of the event across digital touchpoints.
Arab Security Cyber Wargames
Nov 2022 - Oct 2023 · Cairo, Egypt · Full-time
Led digital marketing support for Cyber Wargames, the cybersecurity competition held as part of the Arab Security Conference, with messaging tailored to a more technical and community-driven audience. Developed participant-focused content, social media campaigns, promotional messaging, and event-related digital activity designed to increase awareness, registrations, and engagement around the competition. Coordinated the communication of competition themes and cybersecurity challenges while aligning Cyber Wargames promotion with the wider conference campaign, helping the initiative maintain its own identity while benefiting from the broader event audience.
Digitalizer | Digital Marketing Agency
Nov 2022 - Jan 2023 · Dubai, UAE · Contract
Supported multi-market performance marketing across PPC, paid social, display advertising, retargeting, SEO/SEM, email, and lead-generation activity. Planned and optimized digital campaigns with a focus on customer acquisition, conversion efficiency, and measurable growth, while helping define campaign targets and reporting requirements. Worked across channel execution, audience targeting, media optimization, and campaign measurement to identify growth and efficiency opportunities and translate performance data into practical recommendations for client campaigns.
Ellaithy Auto Group
Mar 2022 - Nov 2022 · Cairo, Egypt · Full-time
Managed performance-focused digital marketing for automotive sales campaigns, including approximately EGP 200K in monthly Google Ads and Meta Ads spend. Planned and optimized lead-generation and click-to-message campaigns, achieving cost per lead as low as EGP 5 and customer conversations at EGP 2–3. Worked closely with the sales team to connect campaign budgets, targeting, offers, and messaging with vehicle inventory, availability, and seasonal sales priorities. Continuously reviewed campaign and audience performance to improve targeting, creative direction, budget allocation, and lead-generation efficiency.
البط - Elbatt
Jul 2021 - Feb 2022 · Saudi Arabia · Full-time
Managed $60K–$100K in monthly paid media spend across 14 client accounts, with hands-on responsibility for Google Ads, Meta Ads, media planning, budget allocation, campaign optimization, and weekly performance reporting. Used audience segmentation, targeting refinement, A/B testing, creative collaboration, and landing-page optimization to improve paid acquisition efficiency. Developed media plans around campaign objectives and customer behavior, then translated traffic, conversion, creative, targeting, and budget data into actionable recommendations for clients and internal creative teams.
Freelance / Upwork
Jan 2017 - Nov 2021 · Remote · Part-time
Delivered 30+ email marketing projects for B2B and B2C clients, building an early foundation in lifecycle marketing, audience segmentation, automation, personalization, A/B testing, and conversion-focused messaging. Planned and executed campaigns across Mailchimp, SendGrid, MailerLite, Mailgun, Sendinblue, and GetResponse, including workflow automation, list segmentation, subject-line testing, calls to action, and campaign analysis. Used delivery, open-rate, click-through, engagement, and conversion data to identify performance opportunities and recommend improvements for future email campaigns.
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