AEO vs SEO: Winning Visibility in the AI Search Era
So here's what's actually happening: everyone's fussing over Google rankings, but meanwhile people are skipping search and getting their answers strai...
Read ArticleExplore fresh perspectives and useful knowledge across a range of topics
So here's what's actually happening: everyone's fussing over Google rankings, but meanwhile people are skipping search and getting their answers strai...
Read Article
Honestly, people are just done with all the empty, snackable content. I keep seeing brands still trying to crank out post after post, but their audien...
Read Article
So here's the wild part: everyone chases fancy videos, but it's the raw, kinda ugly stuff that actually pulls in the real clients. I keep seeing this ...
Read Article
Honestly, most sales pitches are a mess because people just blast info without ever reading the room. I keep seeing this... you figure out how someone...
Read Article
Honestly, I keep seeing this in sales - the more you chase someone, the less they want you. But flip it, and suddenly they’re pitching themselves to...
Read Article
So get this... you can sweat over a post and do everything 'right' but still get crickets, while some rando with a blurry video skyrockets. Honestly, ...
Read Article
You know that cable drawer chaos? Most folks' Google Ads accounts look just like that - total clutter. Honestly, I keep seeing people pile on campaign...
Read Article
So here's the wild part: I keep running into founders bragging about huge revenue, but when you dig in, they're barely paying themselves. It's like th...
Read Article
Look, I keep seeing gorgeous landing pages fizzle out while ugly ones crush it... and honestly, it's kinda hilarious. It's not the color of your butto...
Read Article
So here's the wild part nobody tells you: being a killer writer isn't enough for content teams anymore. I legit had to let my best writer go because h...
Read Article
So here's what almost no one gets - AI's not just about cranking out content quicker, it's absolutely crushing it at persuasion, like Stanford-level s...
Read Article
Honestly, I keep seeing e-comm brands jump straight into Performance Max and faceplant hard. Like, you wouldn't give a kid a Ferrari on their first da...
Read Article
So here's the wild part... all those polished company websites? AI barely notices. I keep seeing this - buyers ask questions, and the AI pulls answers...
Read Article
Honestly, I keep seeing this - people obsess over charts and traffic spikes but totally miss the fact that sales aren’t moving. It’s like throwing...
Read Article
Honestly, I keep seeing all this bland AI copy everywhere, and it's wild how easy it is to spot. Same tools, same forgettable stuff... unless you add ...
Read Article
Look, I've seen so many people burn out chasing this whole 'just post more' thing and get nowhere. Honestly, just churning out more content is like ye...
Read Article
Here’s the wild part nobody’s talking about. Big brands with all the money are suddenly ghosts when you ask ChatGPT or Perplexity for a recommenda...
Read Article
So here’s the wild part no one likes to admit. Decent agency folks who are obsessed with getting clients always out-earn the technical wizards who w...
Read Article
Honestly, people are terrible at predicting what they’ll actually buy. I keep seeing this gap, where customers swear they want X, but then ignore it...
Read Article
Honestly, everyone thinks cramming more info makes your content better but it's actually killing your reach. I've run into this trap myself, and the w...
Read Article
Honestly, it blows my mind how many folks are out here battling for cold leads when you can swipe your competitor's best prospects with just a few sma...
Read Article
Honestly, the wild part is we all think longer emails are gonna crush it, but the short, punchy ones usually win - as long as your audience already tr...
Read Article
So here’s the deal... I keep seeing smart teams burn hours fiddling with MarketingGPT, giant funnels, and all those shiny tools, when the stuff that...
Read Article
Honestly, I keep seeing brands blasting out the same tired product pitches and wondering why nobody cares. The wild part is, the winners don’t just ...
Read Article
You ever had a client say yes to everything, then nuke your project at the last minute? Yeah, same. The wild part is, most of those yeses never meant ...
Read Article
Look, the wild part is your intern's shaky iPhone video is probably crushing that big budget campaign you just spent months on. I keep seeing brands s...
Read Article
Honestly, I keep seeing folks crank out what they think is decent content, hit publish, and just get crickets. The wild part is, it's not that your st...
Read Article
So here’s the wild part - the best converting emails aren’t smashing you with buy buttons up top… they’re actually stashing the sales pitch al...
Read Article
Look, if you’re still just throwing quick questions at AI and hoping for magic, you’re working way too hard. I keep seeing people treat ChatGPT li...
Read Article
So here’s the thing I keep seeing in e-commerce - most brands are just clicking around, chasing hacks, and hoping it all works. The wild part is, th...
Read Article
Look, almost everyone is using AI to make grocery lists or write emails, but the wild part is a small group is quietly building stuff that prints mone...
Read ArticleLet's discuss how my expertise can help drive your business growth