7x ROAS in 40 Days for a Kuwait Non-Profit
Rebuilt the digital fundraising engine from an outdated website and limited measurement into a conversion-focused system that delivered 7x ROAS.
More than running ads
The organization entered the Eid Al-Adha fundraising period with an outdated website, dated content, limited conversion tools and weak measurement. The task was not only to run ads, but to rebuild the full donation journey so paid media could scale efficiently during a highly competitive seasonal period.
Starting point
- Outdated website
- Dated content
- Limited conversion tools
- Weak measurement
The task
Rebuild the full donation journey so paid media could scale efficiently during a highly competitive seasonal period.
Four parts of one fundraising engine
Website & CRO
Rebuilt the website around donation conversion with clearer journeys, stronger calls to action and conversion-focused functionality.
Tracking
Implemented the measurement setup from the beginning so completed donations could be tracked and optimized correctly.
Creative Strategy
Built and tested multiple creative angles, messages and video concepts instead of relying on one campaign idea.
Multi-Platform Performance
Led the acquisition strategy across Instagram, TikTok and Snapchat, shifting budget toward the strongest audiences, creatives and campaigns.
What 40 days delivered
Built to last beyond Eid
The project created more than a successful seasonal campaign. It gave the organization a stronger website, a reliable tracking foundation, a repeatable creative-testing process and a scalable digital fundraising setup for future campaigns.
A stronger website
A reliable tracking foundation
A repeatable creative-testing process
A scalable digital fundraising setup
Owner of the transformation
As Digital & Performance Marketing Manager, I was the main owner of the transformation, not only the campaign manager. I led the website/CRO direction, conversion tracking, paid-media strategy, campaign structure, budget allocation, creative strategy, testing roadmap and ongoing performance optimization across the three platforms.
From the ad accounts
Common questions
How did the Kuwait non-profit reach 7x ROAS during Eid Al-Adha?
By rebuilding the full donation journey, not just running ads: a website rebuilt around donation conversion, tracking set up from the beginning, multiple creative angles tested, and budget shifted toward the strongest audiences, creatives and campaigns across Instagram, TikTok and Snapchat.
Which platforms were used for the donation campaign?
Instagram, TikTok and Snapchat, over a 40-day Eid Al-Adha campaign window.
What was the cost per donation?
$2.83 per completed donation, with 852 completed donations reported on Meta.
